Internet dating market analysis
But there is a combination of both truth and error in this thinking.
Yes, you can opt out of a deliberate positioning strategy if you want, and yes there will be an organic result that flows from inaction.
For two years, Tinder has been able to stay afloat without relying on any kind of revenue stream.
Now, the free match-making mobile app is exploring a new money-making model in an effort to cash in on the international billion-a-year online dating industry.
Tinder was born in Hatch Labs, the now defunct mobile startup incubator backed by Tinder’s parent company, Barry Diller’s IAC/Inter Active Corp. With its ownership of and Ok Cupid, IAC leads the online dating market with a reigning 23.7% market share and provides the expertise Tinder will need as it looks to monetize its services via subscription-based features.
IAC’s Match Group division estimates Tinder could bring in million in 2015 upon implementing a monetization model via Tinder Plus.
One last cautionary tale before moving on to the guide.(For more, see: .) Tinder Plus will also roll out Undo, a feature that will allow users to recall a profile lost by swiping to the left, a hasty gesture that permanently eliminates potential matches.Tinder co-founder Sean Rad is confident the new services will begin bringing in cash as he insists users are both asking and willing to pay for the added features.It is an organized attempt for a brand to set itself apart from the crowd and influence the way their target audience perceives them.The idea of market positioning was first introduced in 1969 by Jack Trout in a paper published by Industrial Marketing Magazine.
What moves will Tinder make to enter this growing market, and can the app make money as fast as it makes matches? The dating app, which pairs potential hook-ups based on a mere glance and swipe of a user’s photograph, is easy to navigate and eliminates the standard, time-consuming features of traditional dating sites that can be overwhelming for users.